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It is common awareness that far more people fail at doing business online than succeed. For many years I've read the identical statistic that 80% of offline businesses fail within two years. It is impossible to know all the individual reasons why so many people fail at internet marketing. But if there was any one single greatest reason for failure, it would be making mistakes and miscalculation of all types. There is so much bad information on the net about how to generate an income on the net. But it does not matter why the mistakes are made – the only thing that counts is they are made and can produce devastating results.
It is simple to follow the mistaken belief that providing enough choices for people will surely capture the greatest number of them in your marketing net. The tricky thing is that is a normal line of logic - to give people choices and options so there will be something for everybody. Giving people a range of options usually tends to be a flawed approach if you want to make sales. But in general, you do not want to provide a load of options – even one option can be too many. When it boils down to making choices, or decisions, then far too many have a rough time with it. That can be especially true with purchasing decisions. They can be filled with so much doubt that it is far too easy to just ignore it and not buy.
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If you are infamously “cheap,” then stay clear of making the premiss that the rest of the world is cheap, too. We are talking about imagining everybody buys at the lowest possible price – that is patently false. Look all around you, there are low priced, inexpensive, and outrageously priced goods and services in all markets. Products priced in the upper stratosphere have been known for a long time. The fact that they have existed for so long automatically dispells any myth that all people are cheap. We can only imagine why someone is willing to pay ,000 for a watch. If what you promote can be sold at a premium, then do not be afraid to ask for a fair price for it. What you need to do is find out how to position your product in your marketing material.
Most people know about the thought of mindset that something is so fantastic that everybody will want to buy it. We all have at one time or another. On the other hand, over time there have been several products that seemed to appeal to everybody. Yet there is no single product or service that every person has bought. The risk of this line of contemplating in your own business is it can easily make you complacent and fail to market or advertise as much as you should. It will be so easy for you to wander the path of unrealistic expectations once you have that frame of mind. The simple fact is you are unable to satisfy all people with any kind of particular product or service offering.
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